Message templates
Build WhatsApp templates and follow them through Meta review
Templates are the messages WhatsApp lets you send outside the customer service window, and they are what campaigns use. You create them in Vowels Connect and wait for Meta to approve them, with every status visible in one list.
The problem templates solve
The problem
WhatsApp will not deliver a free-form business message after the 24-hour window, or as the first message to a customer. Templates are required, Meta reviews each one, and it is easy to lose track of which are approved.
What changes with Vowels Connect
Build templates in a guided form that checks them before submission, submit them to Meta from the app, and sync the latest status. Only approved templates appear where you can send them.
How it works
From draft to approved
- 1
Choose a category
Marketing, utility, or authentication. The category decides which fields are available and how Meta reviews it.
- 2
Write the content
Add an optional text or media header, a body with numbered variables and sample values, a footer, and buttons.
- 3
Check and submit
Vowels Connect checks the template first, then an owner or admin submits it for Meta review.
- 4
Track and use
Sync statuses from Meta. Once approved, send a test and use it in the inbox, campaigns, automations, and flows.
Key capabilities
What the template builder supports
Headers
None, text with an optional variable, or an image, video, or document up to 4 MB.
Body variables
Numbered placeholders like {{1}} with sample values for Meta’s review and per-recipient values when sending.
Buttons
Quick reply, website link, and phone number buttons on marketing and utility templates.
Authentication templates
A restricted format without header, footer, or buttons, as WhatsApp requires for one-time codes.
Status tracking
Approved, pending, rejected, and paused statuses as Meta returns them, refreshed when you sync.
Live preview and test send
See the message as a WhatsApp bubble while you write, then test an approved template on a number you can message.
Use cases
Templates most teams start with
Order and booking updates
Utility templates with variables for the customer name, order number, or booking time.
Follow-ups after 24 hours
A short, approved message an agent can send from the inbox to restart a conversation that went quiet.
Promotions
Marketing templates with an image header and a website button, used in campaigns to opted-in contacts.
Part of the platform
Where approved templates are used
Shared inbox offers approved templates in the composer when free-form replies are not allowed.
Campaigns send one approved template to a validated audience.
Automation can send an approved template as an action.
Template questions
Who approves a template?
Meta reviews WhatsApp message templates. Vowels Connect stores the template and shows the status Meta returns.
Why was a template rejected?
Rejection follows WhatsApp’s template rules. Fix the content or category and submit again from the Templates page.
Can I use templates I created in Meta’s tools?
Yes. Sync templates to load the ones stored for your connected WhatsApp Business account, along with their statuses.
Who can create templates?
Owners and admins can create and submit templates. Agents can send approved ones from the inbox.
Get your first template approved
Create a free account, connect WhatsApp, and build a template with the checks that help it pass review.